Real Estate Marketing Blogger

Are you prepared to answer that? If not, prepare your answer right now. You might begin by making a list of all the skills you have and strategies you will employ. Try to work as many items from it into your answer as you can. Don’t forget to practice your answer until it is second nature. You must be able to clearly describe the reasons a potential client should go with you as opposed to the many other agents around.

When devising your marketing plan, don’t forget to give some consideration to the time of the day that you’ll be working. Clients are often not available on weekdays so you find yourself showing houses or meeting with them late in the evening or on weekends. No one can keep a schedule like that without getting burned out eventually. So, for your own physical and mental health, plan your days so they alternately start out later or take a few hours off during the day. Take a nap, get in some time at the gym, or spend time with your children.

Then don’t do it. No matter what you have been told, if you would rather prospect in other ways, then do what is right for you. There are only so many hours in a day and as a real estate professional competing with hundreds, or perhaps thousands of agents, you will be far more effective working at tasks you enjoy rather than ones you can’t stand. There are many ways to build a successful career and you need to find what works for you.

Being consistent in all of your marketing efforts allows your potential clients to get to know the person you want them to see. This doesn’t mean you are deceiving them. A constant stream of advertising bombards us all and it is easy to tune out the message being shown, so if you are continually reinforcing you marketing message and your core values, people will start to hear what you have to say and begin to identify you with your message and your values.

Old and broken lighting fixtures can turn a buyer off just as easily as purple paint and green carpet. Many buyers like to turn on all the lights as they walk through the house, so why give them something to complain about? Advise your buyers to replace those old and broken fixtures, and if they decide not to, you might then ask them if it wouldn’t be better to spend a few hundred dollars on fixtures than get an offer many thousands of dollars less than they could otherwise get.

Using postcards, either from a printer or that you produced yourself can, and should, be an integral part of your marketing campaign. Using postcards for every other mailing to your farm not only saves you printing costs but postage as well. Postcards should also be sent to the surrounding neighborhood whenever you list or sell a house, and they can be used to invite everyone in the area to your next open house.

One way to be seen as an expert in your field is to write and contribute articles to local newspapers, magazines, and periodicals. Many times, these publications are looking for content to fill their pages so this turns out to be a win-win for both of you. You can use copies of the articles in your marketing which will give you credibility when you market yourself as a local real estate expert.

Try taking a new friend or acquaintance to lunch at least once a week. Doing so can strengthen your relationship with them and make them much more likely to use your services or refer you to others. Surprise them by not talking about real estate at all. As long as they already know what you do, they will be thinking about it anyway and will be impressed that you were more interested in them as a person instead of them as a client.

If you are looking for buyers in apartment buildings, a great way to spread your marketing message is with the use of door hangers. These are inexpensive to produce, are guaranteed to be seen, and can be delivered easily. A good marketing plan might include alternating a door hanger and a postcard every two weeks. This has the advantage of the same number of impressions but with only half the mailing costs.

If you really want to show your appreciation to the people you’ve worked with, throw a party for them every year. You could hold it around the holidays at the end of the year or, maybe, have a barbecue in the summer. You will certainly want to invite everyone that had a successful closing, but you should invite everyone else as well. The people that stopped looking for a house, the people that couldn’t find a buyer, and even the clients who decided to go with another agent, can all become successful clients in the future or your biggest cheerleader to others they know.