Tip Of The Day - You’re An Agent, Not A Salesperson

Does your marketing materials primarily describe you as a type of salesperson? If so, you will want to change that image. Most people have a negative view of salespeople, and besides, you don’t “sell” anything. You are an agent. You represent your client and act in their best interest. You have a legal and moral obligation to advise them to the best of your ability and this is a far cry from selling anything.

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