Real Estate Marketing Blogger

How well you deal with rejection will probably play a large part in how happy you will be as an agent. Most long-term salespersons understand that rejection from a prospect is not necessarily a reflection of them as a person. Many people do not need what you are offering or are already working with someone else, so have no choice but to reject your offer. It might help if you think that at least you can rule them out and concentrate on other, more likely, prospects.

If you spend more than a couple hours in your office each day you might want to come up with a better use of your time. Real estate is still a people business and no matter how well your website and your advertising is doing, you need to get out and talk to people. Try to set a goal of talking to a minimum number of people everyday. They can be previous clients, people from your contact list, residents in your farm, friends, classmates, or anyone at all.

Have a goal in mind everyday for how many letters you will send, how many people you will call, how many FSBO’s you will visit, or any other marketing activity you do on a regular basis.  Having a specific goal pushes you to consistently market yourself everyday. Remember, the secret to a successful marketing campaign is a well thought out plan that is applied consistently.

Do you make it a habit to go online and see what your competition is up to? If not, you should. You already know the leading agents in your area but these are not the only ones you will want to watch. Keep track of all the agents operating in the areas you market to as well as the agents who appear high in the search engine results. Your online presence will compete against all of these and you surely need to know what you are up against.

Consider using a testimonial as the copy on your postcard mailers. Choose one satisfied customer every month, and with their permission, feature them on a postcard you can mail to your entire database. Testimonials are highly effective in convincing others of your great service and abilities. And, whomever you choose to be the star of your postcard will almost certainly become one of your strongest supporters and a lifelong client.

Each ad you place or flyer you send out should consist of only one message. By keeping it simple, you force the reader to focus on exactly what you want them to see. Don’t let your message get lost in a jumble of images and text. Remember, simple works.

Plan to spend your first meeting with new clients getting acquainted and finding out exactly what their wants and needs are. Getting this done at the start can keep things running smooth all the way through your association. You will know how to please your clients and they will not be upset when you don’t provide something they want.

Are you the kind of person who is chronically late? If so, you absolutely must change this bad habit. No one likes to be kept waiting. This does not give people the impression you are busy, it gives the impression you are too busy for them. Show your clients you value their association; be on time for every appointment.

Part of what makes you a desirable person to work with is your knowledge of more than real estate. People will feel comfortable with you if you can talk intelligently about many topics. You are expected to know your stuff when it comes to real estate but it is often the other stuff that brings you close to your clients and keeps you there for the rest of your career.

Be careful that you never talk down to anyone, while at the same time making sure you are using language that everyone understands. Most people will not call you on your rudeness but it is likely to be the last time you hear from them. The same result will happen if they can’t understand what you are saying so make sure you give some thought to what you are saying and how you are saying it.

Have you practiced your listing presentation until you could give it in your sleep? Are you prepared to answer any question or objection your prospect may have? You must be able to provide an answer for anything. You are supposed to be the expert. If you have to get back to them with the answer, you certainly don’t look like the professional you are claiming to be.