Tip Of The Day - Entrenched Competition
Don’t waste your time and marketing dollars trying to unseat an agent who is getting nearly every deal out of a particular area. You would be wiser to choose another area where no one is dominant and then work to become the leading agent there. You should know that if you do try to go head-to-head with an already dominant agent, your efforts might actually drive clients to your competition since it will remind them of the name they see most often in their neighborhood.
