Tip Of The Day - Ineffective Marketing Material
Is your copy getting the intended message across to your readers? If you are trying to convey more than one message at a time, the likely answer is no. You only have a split second to grab their attention and convey your meaning. Be clear, be concise, and be succinct. “Why rent when you can own for the same price?” sends a clear message that everyone can recognize. “One-of-a-kind 4 bedroom, 2 bath and a 1 bedroom, 1 bath condo available now” does not. No one would believe these 2 properties would appeal to the same buyer, so why would an agent advertise them together?
