Tip Of The Day - Price Or No Price?
How do you feel about putting prices in your ads? You either put them in or not, but ask yourself why? Most agents who leave off the price do so because they think this will urge the truly interested to call for more information. Is this really true? If not, you might be losing money. Never mind what you believe, the only way to find out is to test the theory. Use similar properties in the same publication, some with prices and some without, and see the actual results you come up with. You may surprise yourself.
