Tip Of The Day - Identify Who Needs Your Services
Get out a sheet of paper and list every type of person who can use the services you offer. Your list will include persons who currently rent apartments or houses, those who are newly married, those who have just had a baby, and those who are looking to downsize into a more manageable place. The reason for this is that each of these groups will need a different marketing approach. The more focused your marketing is to the recipient, the better the response will be.
