Tip Of The Day - Make Them An Offer They Can’t Refuse

One of the best strategies you can use to convince FSBO’s and expired listers to work with you is to present them with a deal that increases the odds of them attaining their most important goals. This doesn’t mean that they are guaranteed to get everything they want, but it does mean that you use your imagination and skills to set up a deal where the probability of them doing so is the greatest. Find out what is most important to them and then figure out how to accomplish that. If they need to sell fast, use listing price to do it. If they need a minimum amount before they will sell, show them how to spend the time, effort, and a little money to make their house worth more to prospective buyers.

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