Real Estate Marketing Blogger

You’ve heard it said that if you’re not part of the solution, then you’re part of the problem. This is absolutely true when it comes to helping someone with his or her real estate needs. As a professional agent, you must realize that most people do not know exactly what they want and even fewer know how to get it. An agent that doesn’t know how to help just makes things worse. Instead, be the solution to both of these problems and you are likely to reap the rewards for many years to come.

Ask yourself, “How do people in your area find their agent?” Is it ads in the newspaper, or maybe it’s the phone book, from flyers sent to their house, probably on the Internet nowadays? Ask everyone you come in contact with. Even ask other agents. Don’t worry about them being insulted or secretive; agents love to brag about their successes. You might even want to send out a questionnaire to your farm asking them how they would go about finding an agent if they need one. Once you have your answers, use this information to design or change your marketing campaign to take advantage of it.

Be careful how you blow your own horn. If the only message that your readers can glean from your marketing materials is how much real estate you have sold (read how much money you have made) then you need to rethink your copy. Proving you are qualified to take good care of your clients and that you are the best agent for the job should be your message. No one cares about how great you are. They only care what you can do for them.