Real Estate Marketing Blogger

Tip Of The Day - Be The Solution

acnagy — Tue, 04 Mar 2008 00:36:02 +0000

You’ve heard it said that if you’re not part of the solution, then you’re part of the problem. This is absolutely true when it comes to helping someone with his or her real estate needs. As a professional agent, you must realize that most people do not know exactly what they want and even fewer know how to get it. An agent that doesn’t know how to help just makes things worse. Instead, be the solution to both of these problems and you are likely to reap the rewards for many years to come.

Tip Of The Day - Turn Your Knowledge Into More Clients

acnagy — Sun, 02 Mar 2008 22:27:11 +0000

Ask yourself, “How do people in your area find their agent?” Is it ads in the newspaper, or maybe it’s the phone book, from flyers sent to their house, probably on the Internet nowadays? Ask everyone you come in contact with. Even ask other agents. Don’t worry about them being insulted or secretive; agents love to brag about their successes. You might even want to send out a questionnaire to your farm asking them how they would go about finding an agent if they need one. Once you have your answers, use this information to design or change your marketing campaign to take advantage of it.

Tip Of The Day - Qualified But Not Bragging

acnagy — Sat, 01 Mar 2008 21:25:44 +0000

Be careful how you blow your own horn. If the only message that your readers can glean from your marketing materials is how much real estate you have sold (read how much money you have made) then you need to rethink your copy. Proving you are qualified to take good care of your clients and that you are the best agent for the job should be your message. No one cares about how great you are. They only care what you can do for them.

Tip Of The Day - You Need More Listings

acnagy — Fri, 29 Feb 2008 22:24:20 +0000

Focus your efforts on increasing your supply of listings and you will increase your income at the same time. Remember, every other agent working in your area is potentially helping you sell your listings but you are on your own with your buyers.

Tip Of The Day - How Will You Negotiate?

acnagy — Thu, 28 Feb 2008 22:55:31 +0000

One question to ask when talking to FSBO’s is how they expect to be able to negotiate with a prospective buyer. They should know that it is rare for a seller to accept the first offer a potential buyer makes. There is almost always a back and forth negotiation that takes place and unless the seller is able to separate him or herself from the personal nature of the transaction, they are likely to be unhappy with the result.

Tip Of The Day - Check Your Website Everyday

acnagy — Wed, 27 Feb 2008 22:19:55 +0000

Get into the habit of checking your website at least once a day. If there is a problem, you need to be the first to know about it. The company that hosts your site could have a problem that has shut you down and is probably so busy trying to fix the problem that they do not have the time or the ability to tell you about it. In fact, it is the policy of many hosting services that you are the one responsible for keeping track of this. Nobody cares about your site more than you so make sure you know what is going on with it.

Tip Of The Day - Neer Send Spam

acnagy — Wed, 27 Feb 2008 00:15:16 +0000

Spam is unwanted and unasked for e-mail of any kind. Not only is it illegal to send anything like this, you are likely to anger the recipient so much that they will never even consider working with you. Ask for permission before you send any e-mail. If you don’t get that permission, don’t feel bad, your e-mail wouldn’t have worked on them anyway.

Tip Of The Day - Easy To Read?

acnagy — Tue, 26 Feb 2008 00:20:55 +0000

This may sound obvious but you would be surprised at how many people use dark colored paper with dark colored ink for their flyers. Ask yourself if anything could be harder to read. Even if your flyers are designed perfectly with the right combination of paper, ink, and copy you will still have a large percentage of receivers who will throw them away without looking at them. Don’t force everyone else to do the same as well.

Tip Of The Day - Make Your Business Cards More Valuable

acnagy — Sun, 24 Feb 2008 21:15:27 +0000

Make your business card more valuable by printing a calendar or an amortization table on the back. You might even consider passing out laminated versions of the same with your contact information taking second place. Many potential clients and even other agents will hold on to these if they are done well and have a nice clean look.

Tip Of The Day - Be Persistent

acnagy — Sat, 23 Feb 2008 22:13:20 +0000

One of the most common mistakes that an agent can make is to stop their marketing effort as soon as their business picks up. The secret to a consistent or increasing level of clients is a steady and determined marketing effort. All market planning should be long-term and you should always be looking a minimum of six-months to a year down the road. If often takes at least that long for your marketing efforts to convert prospects into clients, so be persistent in your efforts and eliminate those feast or famine cycles.