Prospecting Buyers (7)
Real Estate Marketing Philosophy 101
August 21st, 2007
{…} Every time you interact with anyone, you are marketing. You are selling yourself, your services, your skills, your profession, your company, and your reputation each and every time you open your mouth, write a letter, print an ad, or answer the phone. In your profession, what people think of you and your performance directly affects your bottom line. People, who can’t find you, don’t know you, don’t agree with you, or don’t like you, will not waste their time on you. {…}
Finding Buyers Who Flip Houses
August 11th, 2007
Recent shows on television have gotten people interested in “flipping” houses. This is, of course, where the person buys a house in need of repair, fixes it up, and resells it for a quick profit. These shows make it look exciting and profitable and, consequently, many people want to give it a try. This is where you come in.{…}
Getting Started As A New Agent - Part 3 - Your Circle Of Influence
June 24th, 2007
{…} One thing you absolutely must do to jumpstart your career is to contact everyone within your circle of influence. This means everyone. Sit down and make a list of all the people you know. This list will eventually become your contact list. Make sure to include everyone, especially people that you don’t know well like the person that cuts your hair or the teller you just say hello to at the bank. {…}
Getting Started As A New Agent - Part 2 - For Sale By Owner’s
June 16th, 2007
As a new agent, you are under the gun. You have to learn how to make money or you’ll be out of business fast. The failure rate, depending on who you believe, for new agents in their first year is higher than 80%. In order to be one of the less than 20% who make it, you absolutely must develop a good plan for what you will spend your time doing and stick to it. Included in that plan should be contacting FSBO’s in your area. {…}
Getting Started As A New Agent - Part 1 - Sitting Open Houses
June 11th, 2007
You’ve finished your schooling, passed your licensing exam, and signed on with a broker. You spent the first day setting up your desk, ordering business cards, and introducing yourself to the others in the office. Now what do you do? {…}
Turning Renters Into Buyers
June 4th, 2007
One of the areas you’ve selected to farm is a large apartment complex. This just has to be a great place to farm. After all, isn’t it just crawling with people looking to buy a home? The answer is an unequivocal - probably.
There are a couple types of people who rent. Some people seem to rent for the long term and never become buyers. Many, however, are either currently looking for a house, saving up for their down payment, or, at least, planning to buy at some point in the future.
Your job is to make yourself known to these potential buyers and, more importantly, to get them to contact you. {…}
Walking Your Farm
May 28th, 2007
One of the best types of farms you might choose to work is one where you can walk from house to house. This will allow you to hand deliver your flyers or door hangers directly which not only saves you the money you would spend on postage, it more importantly gets you out in front of the people you are trying to get to know. When you first go about deciding the areas you will farm, pay special attention to the areas you can walk. These may turn out to be the most fruitful of all. {…}
